el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world's biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10. View Markets Insider's homepage for more stories.
Brand image can be a huge factor for companies and their success, often influencing consumer decisions with it.
Interbrand, a brand consultancy firm, has ranked the world's brand to see which were the most important in 2019.
They did this by looking at three main factors — brand strength currently — in other words, how positive is the perception of the brand across the world; what value does the brand itself add to the company; and, what plans does the brand have for the future.
The firm then calculated overall financial return to an organization's investors, or its economic profit, as well as the ability of the brand to create loyalty and, therefore, sustainable demand and profit into the future.
Brands in tech stood out, such as Apple, Google and Amazon, while Spotify and Harley Davidson and were courting less favor with consumers.
Facebook fell out of the top 10 to 14th place and sportswear giant Nike came in at 16th place.
Below are the top 10 global brands in 2019.